/ by Damon Lavrinc

Having axed plans for an electric version of its R8 supercar, Audi has nothing as radical as the BMW i3 electric hatchback and i8 plug-in hybrid sports coupe, which will bask under the lights in Frankfurt before going on sale. Many people think that is a major reason Audi saw fit to show r&d chief Wolfgang Duerheimer the door and replace him with VW product development chief Ulrich Hackenberg.

Gabe Nelson - Audi has a supercar conundrum

Audi is getting complacent. Success does that. The Sport Quattro concept feels more like a frustrated attempt by Hackenberg and Co. to prove they’re still innovating. But Audi doesn’t have a game changer in the works, and the Sport Quattro is just another diversion to satiate the press, stoke their fan base, and get what little attention they can on their home turf in Frankfurt.