/ by Damon Lavrinc

I said it on Twitter early this morning and after spending the day digging into the details, my opinion hasn’t changed: I’m more excited about the i3 and i8 than I am about nearly anything coming from BMW in the next 4 years – including the new M5. It’s not every day you get to watch an automaker launch a sub-brand – let alone an entire vision for mobility – but BMW is doing it and based on what I saw today, it has more potential to succeed than some full-line automakers that have been around for decades.

I said it on Twitter early this morning and after spending the day digging into the details, my opinion hasn’t changed: I’m more excited about the i3 and i8 than I am about nearly anything coming from BMW in the next 4 years – including the new M5. It’s not every day you get to watch an automaker launch a sub-brand – let alone an entire vision for mobility – but BMW is doing it and based on what I saw today, it has more potential to succeed than some full-line automakers that have been around for decades.