J.D. Power Automotive Emerging Technologies Study / by Damon Lavrinc

I never put much stock in J.D. Power’s rankings, but their studies always have a few interesting info-nuggets. The Automotive Emerging Technologies Study is among them, despite the title contradicting the stats.

They’re not “emerging,” they’ve emerged.

Pre-Price Feature Interest   

  • Light emitting diode (LED) headlights     70%    
  • Natural language voice-activation    69%    
  • Next-generation head-up display    69%    
  • Wireless connectivity system    68%    
  • Remote vehicle diagnostics    65%    

At Market Price Feature Interest

  • HD radio (at $100)    52%
  • Enhanced collision mitigation system (at $750)    46%
  • Wireless connectivity system (at $300)    45%
  • Surround-view rear-vision camera (at $550)    44%
  • Personal assistance safety services (at $15/month)    41%

The numbers speak for themselves. 

People aren’t just “interested” or “curious” about in-car tech, they’re officially the majority. They’re expecting it, just like they began expecting safety equipment in the last decade.