WTF Is Waze And Why Did Google Just Pay A Billion+ For It? / by Damon Lavrinc

A great breakdown by TechCrunch on the reasoning behind the Google acquisition of Waze. Specifically, the explanation on how Waze relies on driver data and tracking rather than traditional road maps is one of the (non-traditional) keys to Waze’s success.

I’ve been an infrequent user of Waze for the last few years, but with each iteration, the data gets better, the UI gets cleaner and the social element becomes remarkably more useful. I’m looking forward to how Google will incorporate its massive user base into Maps, making the strongest mapping service on the market that much stronger.